Newswire

A bill introduced by Senator Elizabeth Warren mandating top corporations to implement what ESM readers know as Enterprise Engagement throws a new unforeseen obstacle into the emergence of this field by potentially subjecting it to the polarizing influence of politics. ... [ read more ]

The proposal, backed by a prestigious group of investors and scholars, requires very large companies "to consider the interests of all corporate stakeholders, including employees, customers, and communities."... [ read more ]

It's a long list: 20 years of books touting the "new" marketing, leadership and employee engagement, in addition to extensive research identifying the logical link between stakeholder engagement and organizational success, and billions spent on motivational speakers, leadership gurus and coaching, engagement surveys, technology, communication, training, rewards and recognition. Despite all this, consumers continue to ... [ read more ]

Despite her success and stature, Sheryl Sandberg’s alleged role in the Facebook privacy scandal exposed in a recent New York Times report demonstrates why her advice for handling bossy girls is precisely the wrong path to the ascendance of women, or anyone, in the workplace. ... [ read more ]

Transcend joins growing number of solution-providers seeking to expand engagement solutions. ... [ read more ]

After nearly 11 years promoting the importance of linking customer and employee engagement, the Enterprise Engagement Alliance is finding more examples of organizations, from Adobe to sports apparel manufacturer Shefit, recognizing the importance of employees in delivering the customer experience. ... [ read more ]

The latest study suggests engagement is up because low unemployment gives employees more choices and because companies are doing a better job of recognizing people and addressing work-life issues. ... [ read more ]

For the third year in a row, MaritzCX received the highest rank for a Customer Experience (CX) technology and research firm from the American Marketing Association (AMA) in its annual Top 50 Report of U.S. Market Research and Analytics Companies.... [ read more ]

AnchorWest Des Moines, IA-based ITA Group was recently named one of the 2018 Best Workplaces for Women and one of the 2018 Best Small & Medium Workplaces by Fortune magazine and Great Place to Work... [ read more ]

Minneapolis-based Brainier Solutions, Inc., part of BI Worldwide, recently announced the winners of its annual Excellence Awards. The awards were bestowed in three categories: Learning Excellence, Customer Excellence and Business Excellence. A total of 11 organizations were honored.... [ read more ]

West Des Moines, IA-based ITA Group recently received its Certified Engagement Solutions Provider (CESP) designation from the Enterprise Engagement Alliance. ... [ read more ]

Brand leadership expert, keynote speaker and consultant Denise Lee Yohn, recently featured in an ESM article, explains how decades of marketing and brand-building experience led her to conclude that the entire organization is responsible for brand authenticity. Yohn is author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.... [ read more ]

Engage for Success Radio host Jo Dodds recently interviewed Enterprise Engagement Alliance founder Bruce Bolger. The U.K. show covered such topics as the difference between Employee Engagement and Enterprise Engagement, the state of the Engagement field in the U.S. ... [ read more ]

The Center for Safety and Health Sustainability conducts workshops with policymakers, investors and senior executives to promote a 'transparent, consistent, comparable reporting indicators of occupational health and safety performance,' says Kathy Seabrook, the organization's chair. CSHS is part of a growing chorus of voices calling on CEOs to adopt a strategic approach to human capital management. ... [ read more ]

This is the first in a three part series on ISO 10018 Quality People Management certification for organizations of any type and size, and for providers of engagement solutions and technologies. ... [ read more ]

Enterprise Engagement in Action Conference at Engagement World, April 3, 2019, in San Francisco, in conjunction with the Selling Power Sales 3.0 Conference. Learn about the economics, framework, and implementation process for an ISO certifiable approach to... [ read more ]

A relatively new concept known as Brand Personality potentially can help organizations create enhanced branding and engagement strategies. ... [ read more ]

The Enterprise Engagement Alliance (EEA) is partnering with Selling Power to offer you two days in the company of the leading minds in sales. Every year, top business leaders and world-class sponsors gather at Sales 3.0 to inspire, excite and motivate attendees.... [ read more ]

Barb Hendrickson, incentive industry veteran, is selected by the Enterprise Engagement Alliance to create the industry's first "Brand Manual: A Guide to the Leading Brands Active in Gifts, Rewards & Recognition," designed to help companies select the most appropriate brands to better tell their stories through gifts, rewards, recognition, loyalty and affinity marketing programs.... [ read more ]

The Enterprise Engagement Alliance will create a new education track on Enterprise Sales Engagement for Selling Power, the world’s leading sales management media platform, and the Engagement World Expo will move to Selling Power’s 3.0 Conference and Expo along with a new Brand Experience Pavilion, April 1-2 in San Francisco, followed by the EEA’s Enterprise Engagement in Action Conference: ISO Annex SL and ISO 10018 Quality People Management systems on April 3. ... [ read more ]

Despite huge expenditures for motivational speakers, employee engagement and executive coaching on leadership, U.S. levels of customer and employee engagement remain stuck at historic low levels. This begs the question: What type of ROI do organizations achieve in their executive coaching and motivational speeches if nothing fundamentally changes in the way they conduct business? ... [ read more ]

Snacknation.com, a provider of healthy snacks for employees, uses a comprehensive white paper on employee engagement to push its search engine rankings to the top, demonstrating how all types of companies can contribute to educating the marketplace. ... [ read more ]

Toronto-based CarltonOne Engagement recently announced the formation of a strategic partnership with Luis Miguel Díaz-Llaneza, Founder of Recompensas de Lealtad S.A. de C.V. (RDL). ... [ read more ]

EEA and RRN Launch New Brand Experience Coalition to Promote Use of Customized Brand Experiences in Promotional Products, Gifts and Rewards ... [ read more ]

Founded in 2016 in Salt Lake City, Xvoyant has developed a unique technology that aims to transform the cloud-based Salesforce CRM platform from a 'system of record into an Enterprise Sales Engagement platform to drive action and engagement,' explains CEO Rob Jeppsen. ... [ read more ]