Newswire

This case study illustrates a path to marketing efficiency and measurement popularized by the work of Seth Godin in the 1990s but rarely practiced: identifying and building relationships with the people most likely to buy. While marketing races ahead to chase the next bright shiny object, AI, this company builds its business by helping, not selling. ... [ read more ]

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This new advisory firm aims to help organizations connect customer and employee experience to better organizational outcomes. ... [ read more ]

Employee engagement is at record lows, yet research from the Said Business School at Oxford University, Irrational Capital, and Professor Alex Edmans shows a clear link between workforce engagement, well being, and long-term stock performance. Why has HR de-prioritized engagement when the financial case has never been stronger.... [ read more ]

As more incentive, recognition, and engagement providers promote “impact,” buyers increasingly need to distinguish between programs that actually measure outcomes and those that simply use the language. ... [ read more ]

Marketing leaders face a credibility crisis. Here’s what to do about it. ... [ read more ]

In fall 2025, the Enterprise Engagement Alliance created the Impact Council to help expand the library of effective practices and meaningful metrics enterprise engagement: the use of strategies and tactics to foster the proactive involvement of customers, employees, distribution partners, and communities in the purpose, goals, objectives of an organization. Here are the results of the work so far. ... [ read more ]

Here’s a way to reduce the chances of organizational problems from happening again... [ read more ]

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This is the first employee engagement survey tool that can actually predict future value creation or decline through people. This is one employee engagement survey no CEO, CFO, or investment manager can ignore.... [ read more ]

An audit of the Augeo Encore technology confirms that it maintains the capabilities necessary to support an Enterprise Engagement approach to management and marketing and to support Annex SL and ISO 10018 People Engagement standards. ... [ read more ]

Education Overview: Where to Master Engagement Strategies and Tactics... [ read more ]

Here’s an overview of one of the most critical ways to design effective engagement programs—the Nominal Group Technique, developed for and commonly used in the world of total quality management to build voice, agency, and continuous improvement into any planning process. ... [ read more ]

This surprising study finds that investors price not only what companies do but their publicly stated reasons. ... [ read more ]

The Golden Rule designation is designed to help people visualize what the principles of stakeholder capitalism look like in action. ... [ read more ]

A new analytics platform aims to give law firm leaders clearer insight into where business value is created—and where it may be at risk—by integrating people, financial, and operational data into forward-looking indicators. ... [ read more ]

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According to this latest US Gallup survey, employee engagement continues to ratchet down, with enormous costs buried in corporate balance sheets unequipped to expose the waste... [ read more ]

Total Quality Management (TQM) became a global management movement in a way employee engagement never has. The difference lies in education, economics, and a fundamental failure of stakeholder management, engagement and well-being leaders to collaborate. ... [ read more ]

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A stakeholder-based approach to sustainable growth through customer engagement. In short, loyalty efforts require a holistic approach that involves almost everyone in your organization in a systematic way. ... [ read more ]

During the 2000s, leaders in the incentive, rewards, and recognition supported an academic effort to demonstrate the impact of engagement on organizational performance. Its research helped set the stage for the growing focus on strategic stakeholder engagement across the enterprise. ... [ read more ]

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