HBR Insight: The Purpose of Purpose Statements
Published: May 3, 2024
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A time-tested tool has been adapted specifically by its creator the Maturity Institute in the UK to help organizations rapidly determine the maturity of their stakeholder management practices and outcomes. ... [ read more ]
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While the European Union Corporate Sustainability Reporting Directive will be a significant factor in driving transparency, the free market is creating its own ways for investors and all other stakeholders to evaluate the effectiveness of people management. ... [ read more ]
In the late 1990s, the concept of one-to-one and Permission Marketing were born with great promise. Yet, the current dominant approach to marketing today remains based on the traditional approach to business that focuses more on making promises than on keeping them. Worse yet, many companies, especially new ones, make lavish expenditures on vanity advertising, trade shows and events, with no clear return on investment. In the meantime, technology has made marketing more effective and measurable than ever, for less money, requiring no more than a change of mindset and a new tool kit of expertise based on helping rather than selling. ... [ read more ]
The Yale of School of Management has launched a program to advance stakeholder research, education, and practice. ... [ read more ]
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Going on its fifth year, the Purpose Summit brings together leaders in all areas of management seeking to make their organizations a better place to work and do business with, and to make life better for the customers, employees, or other stakeholders they serve. Many companies bring multiple managers to help foster alignment, according to the organizers. ... [ read more ]
A former member of the US House of Representatives, a business advisor, and board member writes that boards of directors have responsibilities to all stakeholders, particularly employees, if they wish to optimize returns for shareholders. ... [ read more ]
As part of its new collaboration on Purpose Leadership with PurposePoint, a community of leadership solution providers and coaches, the Enterprise Engagement Alliance has launched the Purpose Leadership and Stakeholder Management Academy to help support a new generation of leaders focused on value creation through people. ... [ read more ]
Perhaps a reflection of the traditional siloes between marketing and human resources, the frequently used term human capital analytics often applies only to employees, when as everyone knows customers are an equally important source of value creation. ... [ read more ]
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A new debit card and app are designed to make it easy for consumers to locate and spend their money with companies with high sustainability ratings.... [ read more ]
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Two organizations join forces to promote a new paradigm for purpose leadership, achieving the organizational purpose and enhancing returns for investors only by creating value for customers, employees, supply chain and distribution partners, communities, and the environment.... [ read more ]
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The former CEO of WD-40 and the founder of the PurposePoint community of leadership solution providers and the Purpose Summit April 29-May 1 in Charlotte will discuss the emergence of a new paradigm of leadership that focuses on purpose, people, and values. ... [ read more ]
Going on its fifth year, the Purpose Summit brings together leaders in all areas of management seeking to make their organizations a better place to work and do business with, and to make life better for the customers, employees, or other stakeholders they serve. ... [ read more ]
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