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Trillion-Dollar Moms: Marketing to a New Generation of Mothers

"Trillion-Dollar Moms" is a book that shares insights into the single largest consumer group today: moms. With mothers in the United States spending roughly $1.7 trillion annually, it makes them a worthwhile group to focus marketing campaigns on. This book covers the differences and similarities among mothers of different generations, how mothers process and recieve marketing messages, identifying the right mom-market target for you brand, and much more.... [ read more ]

Knowledge Management Fieldbook

Actually a tactical handbook, this book provides a blueprint for setting up, managing, and exploiting a knowledge management system within an organization.... [ read more ]

How to Motivate People: The Team Strategy for Success

How to Motivate People explains the principles of successful motivation through author, Tarkenton's, P.R.I.C.E (Pinpointing, Recording, Invovlement, Consequences, Evaluation) program. This book shows you how to identify motivational stumbling blacks, track performance levels, inspire participation in setting goals and achieving objectives, plus much more.... [ read more ]

Strategic Incentive Program Design

The first formal curriculum ever developed for incentive program planning. This four-part curriculum and seminar course has been developed with the help of the Performance Improvement Council of the Incentive Marketing Association through a grant from the Advertising Specialty Institute. The textbook includes sections on Incentive Program Basics for the Business Executive; Core Strategies for the Business Executive; Planning and Design Considerations for the Practitioner; and Implementation and Management Considerations for the Practitioner.... [ read more ]

Managing Knowledge: Building Blocks for Success

Taking a building-block approach, this book helps managers to understand the complexities of knowledge management and provides guidelines for charting a path forward. Based on many years of research and experience, the ideas presented in Managing Knowledge result from intensive collaboration with major organizations including Daimler-Chrysler, Deutsche Bank, Motorola, Novartis, Roche Diagnostics, Siemens, Hewlett Packard and Xerox. ... [ read more ]

Looking Good and Doing Good: Corporate Philanthropy and Corporate Power

Looking Good and Doing Good looks at why corporations are being criticized for giving money to non-profit organizations like Planned Parenthood and why most of the criticism is coming from the Right. This book explains why corporate philanthropy has become politicized and how corporations respond to controversy about their donations.... [ read more ]

Smart Things to Know about Knowledge Management

Basic tips and personal experiences from the knowledge management frontier. The book delivers all that the fast-track executive needs to shine. Features things like inside tips, tricks, and creative answers to difficult questions.... [ read more ]

The Do's and Taboos of Hosting International Visitors

"The Do's and Taboos of Hosting International Visitors" is a guide for hosts, including everything from entertaining visitors to the role of interpreters and corporate gift giving. This book includes a list of tips by country on specific aspects of hosting and other valuable resources and references, guidance for doing business with special groups, and much more.... [ read more ]

Working Knowledge: How Organizations Manage What They Know

This book examines how knowledge can be nurtured in organizations. Having consulted more than 30 companies involved in KM initiatives, the authors pack their book with information on successful projects and cover issues ranging from corporate culture and employee behavior, to the role of information technology in KM and how to measure a project's success. An excellent resource for managers who want to better harness the experience and wisdom within their organizations.... [ read more ]

Do-It-Yourself Marketing Research

Gives step-by-step guidance on planning a market study, collecting the data, and interpreting the results. A timely and informative treatment of this important subject, presented in easy-to-grasp terms, spiced with witty and helpful illustrations. ... [ read more ]

Customer Relationship Management Systems: ROI and Results Measurement

Customer Relationship Management Systems is an overview of author, Petersen's, experience in the field of strategic planning and the implementation of automation projects. This book will show you how to identify sources of justification for you project, determine readiness of your organization for the initiative, and much more.... [ read more ]

From Mind to Market: Reinventing the Retail Supply Chain

Offers a good introduction to the new thinking about market research. It's a handbook of the latest trends, strategies, and techniques of marketing in today's global community. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation. ... [ read more ]

Online Market Research: Cost-Effective Searching of the Internet and Online Databases

This book shows how to perform efficient and cost-effective market research using the Internet and online databases. Learn how to conduct economical research using archives, services, and new retrieval systems, and compare the different databases available on competing networks through this coverage, which will prove essential for any involved in business research.... [ read more ]

Secrets of the Master Sales Managers

"Secrets of the Master Sales Managers" is a sales guide that will teach you how to recruit and select new reps, train effectively and efficiently, motivate through coaching, reviews, and incentives, handle sales reports, communications, and meetings, and much more. ... [ read more ]

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