Knowledge

This is for anyone whose business depends on direct marketing. Particularly useful are the chapters concerning the agency/client relationship.... [ read more ]

Power Talk looks at the power of the spoken word in the business world. With the two basic modes of communications (language from the center, and language from the edge) as the jumping point, author McGinty explores what it takes to be a leader and how language is a key role in that process.... [ read more ]

Managers looking for a team approach will find particular satisfaction here. The author looks at the critical issue of aligning an organization's compensation, culture, and strategy, and then delves into the steps involved with designing and implementing team-based reward systems. Chapters cover such issues as incentive compensation, recognition awards, and the architecture of team pay.... [ read more ]

Lessons from the Heart of American Business is the story behind author Gerald Greenwald and the Ford Motor Company. Here, one of the most successful corporate leaders tells aspiring managers how they can achieve consensus, build partnerships, react to crisis, and steer a corporation through good times and bad. Drawing from personal experiences, Greenwald writes for anyone holding or looking to hold a managing position.... [ read more ]

Stone shares why companies like Quill, Lillian Vernon, and Spiegel have achieved phenomenal success with direct marketing.... [ read more ]

Publicity for Nonprofits explains the ways to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. You'll learn how to great an affordable publicity plan that integrates goals, objectives, and key strategies. You'll also learn how to determine which tools and strategies will have the biggest impact on your goals as well as develop and pitch newsworthy stories with powerful messages that will capture media attention. Perfect for any manager in a nonprofit organization.... [ read more ]

By making an in-depth study of several organizations that are successfully implementing knowledge transfer, this book offers insights into how organizational knowledge is created and shared. Provides a competitive edge for all companies involved. ... [ read more ]

Event Entertainment and Production is a complete guide to producing entertainment for every event. Gives you the tools you need to efficiently produce and manage the right entertainment for any event. This guide shows you how to work within a budget, limit risks associated with entertainment, design, plan, and produce entertainment, and work with performers. This book is perfect for any event planner.... [ read more ]

This book provides both basic and advanced strategies. Includes chapters on business-to-business, catalogs, and database marketing. ... [ read more ]

"The Attracter Factor" explores the combination of time-honored practices of spiritual self-discovery with proven marketing principles to help you see results for all your hard work. This manual is full of anecdotes and a five step program that will help you succeed. ... [ read more ]

Drawing on interviews with 350 companies, this book presents management and technology tools to help manage an organization's shared knowledge. It offers a blueprint for a business which focuses on innovation, not administration.... [ read more ]

Love Thy Customer is a guide to communicating with your customers in a way that goes above and beyond mere "customer satisfaction." This book includes skills and strategies for quickly winning customers over, avoiding problems, preventing customer dissatisfaction, and much more. ... [ read more ]

Here are the forward-looking views of 28 leading experts. Especially interesting are the many takes on where technology will take marketers. ... [ read more ]

Best Face Forward talks about obtaining success through employee motivation. This book reveals how to determine the optimal division of labor between people and machines, discover innovative ways to combine people and machines to mediate critical customer interactions, and more.... [ read more ]

This book distills the knowledge of leading experts and the experience of several international companies that have implemented knowledge management programs.This book synthesizes the latest knowledge and practices of these individuals and organizations to push the envelope for business relevance of knowledge management.... [ read more ]

"The Brick" is an official e-commerce sourcebook that offers you a full listing of different companies in many numerous fields.... [ read more ]

Professional marketers whose targets are other businesses should read this book. Bly explains how business-to-business marketing really is different.... [ read more ]

"Trillion-Dollar Moms" is a book that shares insights into the single largest consumer group today: moms. With mothers in the United States spending roughly $1.7 trillion annually, it makes them a worthwhile group to focus marketing campaigns on. This book covers the differences and similarities among mothers of different generations, how mothers process and recieve marketing messages, identifying the right mom-market target for you brand, and much more.... [ read more ]

Actually a tactical handbook, this book provides a blueprint for setting up, managing, and exploiting a knowledge management system within an organization.... [ read more ]

How to Motivate People explains the principles of successful motivation through author, Tarkenton's, P.R.I.C.E (Pinpointing, Recording, Invovlement, Consequences, Evaluation) program. This book shows you how to identify motivational stumbling blacks, track performance levels, inspire participation in setting goals and achieving objectives, plus much more.... [ read more ]

Offering hands-on techniques and case studies, this book is a tool for making knowledge management happen at the reader's organization. If you're ready to transform KM from business-school theory to real-world competitive advantage, this book is a great way to begin.... [ read more ]

The first formal curriculum ever developed for incentive program planning. This four-part curriculum and seminar course has been developed with the help of the Performance Improvement Council of the Incentive Marketing Association through a grant from the Advertising Specialty Institute. The textbook includes sections on Incentive Program Basics for the Business Executive; Core Strategies for the Business Executive; Planning and Design Considerations for the Practitioner; and Implementation and Management Considerations for the Practitioner.... [ read more ]

This book reveals the secrets of the seven key strategies and tactics of business-to-business direct marketing.... [ read more ]

An interactive book with templates that permit the reader to develop a personal integrated marketing plan using the knowledge gained from the text.... [ read more ]

Taking a building-block approach, this book helps managers to understand the complexities of knowledge management and provides guidelines for charting a path forward. Based on many years of research and experience, the ideas presented in Managing Knowledge result from intensive collaboration with major organizations including Daimler-Chrysler, Deutsche Bank, Motorola, Novartis, Roche Diagnostics, Siemens, Hewlett Packard and Xerox. ... [ read more ]