Knowledge

"StrikingItRich.com" explores companies who have been successful without the publicity. This book includes a guide that will show you guaranteed ways to get visitors to your website, what to expect when building a website, techniques for getting top rankings in search engines, how to get free links to your website, and much more. This book is good for any entrepreneur.... [ read more ]

Contains summaries of advanced research techniques. Also included in this volume are 10 papers contributed by marketing/social psychology professor Richard P Bagozzi.... [ read more ]

"The Constant Consumer" looks at the consumer patterns of the baby-boomer demographic as a jumping point to its claim that traditional age-base demopgraphic profiling is off the mark. This book will help you increase sales by understanding what consistently drives consumer spending decisions and enhances market shares by speaking to shared values and not just past actions. This book is perfect for people in management positions anywhere.... [ read more ]

This book helps direct marketers understand today's families and how they differ from families of past decades. It explores how purchase decisions are made and how individual family members influence those decisions.... [ read more ]

Heat Up Your Cold Calls is a guide for today's marketers and sales professionals. It gives you new and highly effective ways for pursuing new prospects by phone. This book gives you the tactics you need for using e-mail and authored articles to set the stage for the initial cold call, strategies for creating a positive and memorable first impression with voice mail messages, and much more. ... [ read more ]

Shows marketers and business managers how to take advantage of the countless opportunities new technologies have made available to them.... [ read more ]

Explores the concept of marketing to seniors. Dozens of sample advertisements geared towards seniors help to illustrate Mr. Lewis' points. This book is oriented towards copywriters, whether they be self-employed, advertising agency employees, or simply businesspeople who want advertise to seniors.... [ read more ]

"Seminar Selling" is a guide for financial services professionals that shows how to conduct profitable seminars. It demonstrates how to attract motivated clients, increase sales, and expand your client base. It includes detailed descriptions of the most effective ways to market a seminar, suggestions for visual aids and handout materials, as well as tips for handling Q & A, so that the audience views you as a reliable source. This book is great for anyone who handles seminars.... [ read more ]

As companies shift from hierarchical management into teamwork, managing is not nearly as important as coaching. Here is the first book on the coaching process written exclusively for sales managers--a brief, easy-to-digest primer on making the transition from a traditional boss to a sales coach.... [ read more ]

Offers insights into senior psychology that are intended to help financial services marketers create marketing strategies targeted to the mature market.... [ read more ]

High Performance Sales Organizations provides strategies (including training and coaching) to revolutionize customer-supplier relationships.... [ read more ]

Tailored to the limited budget, this book tells how to use all direct marketing media, including mail order, telemarketing, radio and TV, newsletters, and print advertising. Includes strategies for identifying market niches and creating a direct mail database. 290 pp. John Wiley & Sons. $16.95; through Amazon.com, $13.56.... [ read more ]

Corporate Philanthropy at the Crossroads explores current practices, trends, and issues for corporate philanthropy and frames a productive research agenda based on the needs of practitioners. It is a useful reference for fundraisers and a great for academics.... [ read more ]

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A handy source for trade show participants. Miller teaches you how to maximize your exhibit's effectiveness. He covers every aspect of exhibiting, from equipment to attendees' body language.... [ read more ]

Interactive Marketing discusses practical advice about how to deveop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. It shows you how to maximize the marketing potential of the new interactive technologies while avoiding the porblems that some marketers have experienced.... [ read more ]

Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program.... [ read more ]

"What's Keeping Your Customers Up at Night?" explores how to use proven public relations techniques to close deals. It also discusses the keys to deepening relationships, up-selling customers, and keeping sales figures on the rise. This book is good for sales reps and executives.... [ read more ]

Stresses the importance of standing out at the show and tells how to make it happen through promotions and a well-designed exhibit. An easy-to-read, information-packed book, that will teach you everything you need to know to ensure a successful show before you go. This book takes you through the process, from clearly defining your targeted attendee based on your objectives, to how to come up with innovative promotional ideas, examples of successful promotions, and much more.... [ read more ]

Creating Winning Marketing Plans discusses concrete suggestions, thorough analyses, and sound marketing strategies in order to succeed in the marketing industry today. This book is for managers who are just starting out or industry veterens.... [ read more ]

Covers whatever you need to know about all aspects of trade show booths. It's easy to read and follow, whether you're a pro or just starting out.... [ read more ]

Explains guerrilla sales and marketing techniques in the high-pressure trade show environment. It's full of tips of all kinds, a good reference guide for anyone interested in new marketing ideas. Discusses unconventional weapons and tactics to meet more people, get more leads, and close more sales.... [ read more ]

Manage Globally, Sell Locally addresses the factors that make managing the account relationship different from territory management. It also offers tools to help the account manager measure success or position within the account. This book is best for organizations with an account-focused sales force.... [ read more ]

Offers an abundance of ideas for exhibit marketing. It's useful for anyone, regardless of experience and industry. ... [ read more ]

The Power to Get In discusses the problem of gaining access to the industry if you're in a career or job transition or right out of college. This book outlines a proven system that works even if you have no referrals, no track record, no credentials, or no experience. ... [ read more ]