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Customer Connections: New Strategies for Growth

Customer Connections discusses information and knowledge management technologies to connect with customers in a new way. This new model fosters collaboration and playing the right role in supply and demand chain. This book is good for any salesperson.... [ read more ]

The Dictionary of Event Management

Defines and clarifies terms relating to all components of event management. A-to-Z coverage of nearly 4,000 terms. Features include: entries updated and expanded with the help of event professionals from around the world; new coverage of catering, marketing, proposal writing, technology, and other important areas; a new section featuring terms grouped according to the key CSEP-identified categories: Administration, coordination, marketing, and risk management. ... [ read more ]

The Essentials of Meeting Management

Provides a comprehensive overview of the meetings industry and describes the responsibilities of the meeting planner. Covers subjects such as goals, budget, programming, site and menu selection, scheduling, promotion, and evaluation. Includes checklists, graphs, and documents.... [ read more ]

Professional Meeting Management

This book addresses such tasks as working with convention and visitors bureaus, confirmation letters, financial management, liability and on-site communications.... [ read more ]

In Praise of Good Business: How Optimizing Risk Rewards Both Your Bottom Line and Your People

Drawing upon her work both as a psychologist specializing in management psychology and her 15 years as a consultant to the Fortune 500, Bardwick develops a bold new management paradigm for maximum employee productivity. She suggests ways to challenge employees where risk is at an ideal level, and creates a results-driven organization. Characteristics of successful organizations and management are examined in terms of achieving change through driving for measurable success and rewarding and punishing, thereby bringing about a results-driven mind-set requiring: urgency leadership, purpose, collaboration, selection, method, trust, and commitment.... [ read more ]

Proving the Value of Meetings & Events

This step-by-step guide from Meeting Professionals International (MPI) allows readers to easily understand ROI principles including when and how to measure return on investment.... [ read more ]

Games That Drive Change

Games That Drive Change shows you games and excercises that will help focus on change management. With 100 ready to play activities to reduce people's anxiety about change, this book is perfect for anyone in a leadership position. ... [ read more ]

Motivation of Personnel

Various authors give you the lowdown on many motivational issues. Contains good summaries of both Maslow and Herzberg. ... [ read more ]

Do's and Taboos Around the World

A bestselling guide to international behavior, now completely updated and expanded. Provides even more facts, tips, and cautionary tales-gleaned from the experiences of more than five hundred international business travelers. Includes brief notes on customs and culture, arranged by country. ... [ read more ]

Do's and Taboos of Preparing for Your Trip Abroad

A comprehensive checklist that anticipates questions arising in foreign travel. Based on a telephone survey of 20,000 business travelers, it gives advice on everything from passports and visas to car rentals and exchanging money.... [ read more ]

EVEolution: The Eight Truths of Marketing to Women

This book offers an effective way to know and tap into the lucrative female market. Popcorn believes attracting and engaging the lifelong customer requires rethinking traditional marketing methods using her eight "truths" of marketing to women. These include making your brand a contributing and worthwhile member of the community you create; acknowledging that women lead multiple lives simultaneously--marketing to only one at a time is limiting for you and annoying for them; and remembering to be subtle--women think laterally and notice things peripherally.... [ read more ]

Do's and Taboos Around the World for Women in Business

This indispensable guide teaches everything women need to know to successfully interact with their business counterparts all around the world. Addresses a wide range of issues, including safety, body language, health concerns, and dating. A country-by-country listing provides the rules for such things as proper dress, speech, and table manners.... [ read more ]

Creating a Total Rewards Strategy

Described by the publisher as a "toolkit for designing business based plans," this book provides a highly detailed approach to implementing a total rewards strategy. Literally every step of the process is detailed, with specific examples, Includes a CD. ... [ read more ]

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