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The Power of Exhibit Marketing

Contains a slew of tips and suggestions to make your trade show booth as powerful as possible. It is a must for experienced exhibitors who wish to find new and creative advice and ideas on how to continue improving their success at the fairground. ... [ read more ]

Good to Great: Why Some Companies Make the Leap... and Others Don't

Good to Great discusses the findings of the Good to Great study that studied what made a company go from good to great. This is the study of several companies and conclusions are made based on case studies and research. This book is good for any entrepreneur or person in a leadership position.... [ read more ]

Winning at New Products

Provides up-to-date, step-by-step guidelines for conceiving, developing, and successfully launching new consumer products. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and maximizing success.... [ read more ]

The PDMA Handbook of New Product Development

This offering from the Product Development & Management Association includes contributions from leading product development professionals presenting all bundle of information needed for effective product development, from creation of concept through development and design to final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure, as well as issues such as process ownership, pipeline management, metrics, and product architecture.... [ read more ]

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Summarizes what these two renowned marketing consultants have learned in 40+ years about what makes a few companies hugely successful and most others failures. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Hundreds of examples from well-known companies demonstrate the rules of marketing. ... [ read more ]

State of The Art Marketing Research

"State of The Art Marketing Research" is an all-in-one guide for planning, conducting, and applying technology-driven market research. It has step-by-step instructions to plan and develop research studies that help define marketing problems, prepare research plans and proposals, select secondary and primary research methods, and much more. ... [ read more ]

Concurrent Marketing

Addresses the integration of product, sales, and service, with a new focus on downstream marketing practices. Good treatment of product management. Concurrent Marketing questions much current management thinking in identifying ways that competitive firms need to be organized to build these capabilities.... [ read more ]

Here's How: Get the Most out of Sales Meetings (Here's How)

How To Get the Most Out of Sales Meetings discusses the best strategies for planning meetings to coach salespeople. This book includes a guide to help your meetings motivate your salespeople to build product and customer knowledge, sharpen listening and communication skills, and much more. ... [ read more ]

Creating Demand

An analysis of what it takes to exploit the market potential of a product. The original hardcover edition was declared one of the top 30 business books of 1992 by Executive Book Summaries. Now, it's been updated for the 21st century and available in paperback.... [ read more ]

Consumer Behavior

Consumer Behavior is a textbook that contains 32 short cases that will discues the many aspects of consumer behavior. This book is good for any business professional looking to learn more about consumers.... [ read more ]

The New Positioning

Vague positioning strategies don't stand a chance in the product-cluttered 1990s. This book offers sharp insights from authors with decades of experience in this area.... [ read more ]

The Human Equation: Building Profits by Putting People First

This book examines why much of the current conventional wisdom is wrong and asks us to re-think the way managers link people with organizational performance. Pfeffer builds a powerful business case for managing people effectively--not just because it makes for good corporate policy, but because it results in outstanding performance and profits. ... [ read more ]

The Handbook of Brand Management

A managerial perspective on how to build and maintain a viable brand identity and a competitive branding strategy. The handbook draws heavily on the use of case studies, including such brands as Marlboro, Perrier, and Pizza Hut. For comprehensive business collections.... [ read more ]

The Successful Marketing Plan

Takes a lot of the confusion out of building a marketing plan. It presents ten market-proven, manageable components, including finding the data you need, conducting a comprehensive situation analysis, and setting realistic sales objectives.... [ read more ]

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