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Looking Good and Doing Good: Corporate Philanthropy and Corporate Power

Looking Good and Doing Good looks at why corporations are being criticized for giving money to non-profit organizations like Planned Parenthood and why most of the criticism is coming from the Right. This book explains why corporate philanthropy has become politicized and how corporations respond to controversy about their donations.... [ read more ]

Smart Things to Know about Knowledge Management

Basic tips and personal experiences from the knowledge management frontier. The book delivers all that the fast-track executive needs to shine. Features things like inside tips, tricks, and creative answers to difficult questions.... [ read more ]

The Do's and Taboos of Hosting International Visitors

"The Do's and Taboos of Hosting International Visitors" is a guide for hosts, including everything from entertaining visitors to the role of interpreters and corporate gift giving. This book includes a list of tips by country on specific aspects of hosting and other valuable resources and references, guidance for doing business with special groups, and much more.... [ read more ]

Working Knowledge: How Organizations Manage What They Know

This book examines how knowledge can be nurtured in organizations. Having consulted more than 30 companies involved in KM initiatives, the authors pack their book with information on successful projects and cover issues ranging from corporate culture and employee behavior, to the role of information technology in KM and how to measure a project's success. An excellent resource for managers who want to better harness the experience and wisdom within their organizations.... [ read more ]

Do-It-Yourself Marketing Research

Gives step-by-step guidance on planning a market study, collecting the data, and interpreting the results. A timely and informative treatment of this important subject, presented in easy-to-grasp terms, spiced with witty and helpful illustrations. ... [ read more ]

Customer Relationship Management Systems: ROI and Results Measurement

Customer Relationship Management Systems is an overview of author, Petersen's, experience in the field of strategic planning and the implementation of automation projects. This book will show you how to identify sources of justification for you project, determine readiness of your organization for the initiative, and much more.... [ read more ]

From Mind to Market: Reinventing the Retail Supply Chain

Offers a good introduction to the new thinking about market research. It's a handbook of the latest trends, strategies, and techniques of marketing in today's global community. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation. ... [ read more ]

Online Market Research: Cost-Effective Searching of the Internet and Online Databases

This book shows how to perform efficient and cost-effective market research using the Internet and online databases. Learn how to conduct economical research using archives, services, and new retrieval systems, and compare the different databases available on competing networks through this coverage, which will prove essential for any involved in business research.... [ read more ]

Secrets of the Master Sales Managers

"Secrets of the Master Sales Managers" is a sales guide that will teach you how to recruit and select new reps, train effectively and efficiently, motivate through coaching, reviews, and incentives, handle sales reports, communications, and meetings, and much more. ... [ read more ]

High Impact Sales Force Automation

High Impact Sales Force Automation will show you how to minimize cost, maximize sales productivity, and enhance customer service in today's competitive climate. With this hands-on guide to implementing the latest computer technology in sales and marketing, this book is perfect for anyone in sales.... [ read more ]

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