Knowledge

Light Their Fire discusses how employee communications is the key to delivering on solidifying customer relationships. This book will teach you how to identify the varying perspectives of different audiences, tailor your messages for maximum effectiveness, and much more.... [ read more ]

Topics include designing effective promotions, finding and testing lists, calculating costs and break-even points. Includes more than 70 templates, forms, and sample letters.... [ read more ]

Looking Good and Doing Good looks at why corporations are being criticized for giving money to non-profit organizations like Planned Parenthood and why most of the criticism is coming from the Right. This book explains why corporate philanthropy has become politicized and how corporations respond to controversy about their donations.... [ read more ]

This book shows how database marketing can be used profitably even by small businesses or those with small databases. ... [ read more ]

Basic tips and personal experiences from the knowledge management frontier. The book delivers all that the fast-track executive needs to shine. Features things like inside tips, tricks, and creative answers to difficult questions.... [ read more ]

"The Do's and Taboos of Hosting International Visitors" is a guide for hosts, including everything from entertaining visitors to the role of interpreters and corporate gift giving. This book includes a list of tips by country on specific aspects of hosting and other valuable resources and references, guidance for doing business with special groups, and much more.... [ read more ]

This book examines how knowledge can be nurtured in organizations. Having consulted more than 30 companies involved in KM initiatives, the authors pack their book with information on successful projects and cover issues ranging from corporate culture and employee behavior, to the role of information technology in KM and how to measure a project's success. An excellent resource for managers who want to better harness the experience and wisdom within their organizations.... [ read more ]

How to Stop Whining and Start Winning explores the importance of goal setting. Author, Riesenberg, argues that with goal setting you have a clearer direction in life, you accomplish more with less, and have personal and professional balance.... [ read more ]

This book explains how databases work and why people do or don't respond.... [ read more ]

"The Self-Defeating Organization" explores what it means to be a self-defeating organization and how companies fall into low performance periods. This book offers self-defeating patterns that can help determine whether you're company is falling victim.... [ read more ]

Gives step-by-step guidance on planning a market study, collecting the data, and interpreting the results. A timely and informative treatment of this important subject, presented in easy-to-grasp terms, spiced with witty and helpful illustrations. ... [ read more ]

This is a succinct presentation of information and suggestions on all aspects of direct mail, including when and how to use list brokers, compilers, and managers, and "the art and science of mailing list usage." Includes glossary of mail order, mailing list, and related terms.... [ read more ]

Customer Relationship Management Systems is an overview of author, Petersen's, experience in the field of strategic planning and the implementation of automation projects. This book will show you how to identify sources of justification for you project, determine readiness of your organization for the initiative, and much more.... [ read more ]

Offers a good introduction to the new thinking about market research. It's a handbook of the latest trends, strategies, and techniques of marketing in today's global community. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation. ... [ read more ]

Managing by the Numbers offers a practical and accessible way to finance anxiety. With step-by-step examples and a glossary of terms and concepts, this book shows you how to manage the three bottom lines of business financial performance: net profit, operation cash flow, and return on assets.... [ read more ]

This book shows how to perform efficient and cost-effective market research using the Internet and online databases. Learn how to conduct economical research using archives, services, and new retrieval systems, and compare the different databases available on competing networks through this coverage, which will prove essential for any involved in business research.... [ read more ]

"Secrets of the Master Sales Managers" is a sales guide that will teach you how to recruit and select new reps, train effectively and efficiently, motivate through coaching, reviews, and incentives, handle sales reports, communications, and meetings, and much more. ... [ read more ]

This book tells how to acquire the data needed to identify and profile the best customers and prospects.... [ read more ]

High Impact Sales Force Automation will show you how to minimize cost, maximize sales productivity, and enhance customer service in today's competitive climate. With this hands-on guide to implementing the latest computer technology in sales and marketing, this book is perfect for anyone in sales.... [ read more ]

This book goes beyond basic definitions to give detailed explanations. Useful appendixes include questions to ask when seeking someone to build or maintain a list.... [ read more ]

"Taking Charge of Change" explores why getting things to change is so hard. This book contains the diagnostic tools managers need to assess their need for change, and the tool kit needed to implement these changes.... [ read more ]

This book provides insights into the relationship between strategic planning and marketing and provides tools to segment and define markets.... [ read more ]

Lead author Denny Hatch, founded Who's Mailing What newsletter and is consulting editor for Target Marketing magazine.... [ read more ]

The New Solution shows readers how to apply the Solution Selling method. This book includes completely updated Solution Selling sales process, principles, and management systems, new toolds designed to increase the quantity and quality of opportunities, new techniques for improving forecasting accuracy, and much more.... [ read more ]

Explains database marketing from the customer's point-of-view, rather than from the seller's.... [ read more ]