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How to Implement Enterprise Engagement

Published: Dec 20, 2016

With more pension funds and ESG (Environmental, Social, Governance) investors seeking to invest in companies that value human capital and engagement, the pressure grows on public companies to develop a formal engagement strategy and return-on-investment mechanism. The ... [ read more ]

How to - Part VI : Applications for Enterprise Engagement

Published: Apr 18, 2016

The principles of Enterprise Engagement apply to the way an organization defines its brands and then the way it uses engagement tactics to foster the proactive involvement of customers, distribution partners, employees, vendors and communities. ... [ read more ]

How to - Part III: What Engagement Business Execs Need to Know About Analytics

Published: Mar 13, 2016

How often are you faced with having to make a business decision without the information you need? We know that information today is abundant and cheap, but thatís almost beside the point. The challenge is developing a way to analyze and interpret data to make informed decisions that enhance business performance, whether in ... [ read more ]

How To - Part II: Why Enterprise Engagement is Essential to Business Success

Published: Mar 2, 2016

In the old days, when no one could measure the economic benefits of engagement, it was a "nice to have." Now itís essential. It's a critical competitive edge. With sales growth slowing and competition continuing to grow in many industries, market share goes to those organizations that "wow" not only their ... [ read more ]

Employee Engagement: Short Cuts Wonít Get You Where You Want to Go

Published: Sep 9, 2015

The business case is very clear. Employee engagement programs contribute to improved business outcomes. It makes sense that engaged employees will make a difference in a competitive marketplace by increasing productivity, inspiring innovation, and delivering best results to clients and consumers.... [ read more ]

The World of Engagement Research

Published: Aug 11, 2015

A critical element of Enterprise Engagement involves studying the diverse audiences and specific engagement levers that need to be addressed in order to understand the facts behind certain key assumptions. Research plays a major role in that effort. ... [ read more ]

Are Your Engagement Initiatives Bearing Fruit?

Published: Jul 29, 2015

Every organization should implement some sort of assessment program to make sure their efforts are tracking and paying off. By Andrew Mazer. We all know that Enterprise Engagement isnít a short-term project, itís a continuous process of ... [ read more ]

Enterprise Engagement: Foundation & Framework

Published: Jul 27, 2015

For decades, it was easy to ignore the issue of engagement because engagement was hard to define and almost impossible to measure. But for a growing number of organizations, the question now isnít if engagement matters, but how to make it happen.... [ read more ]

Disrupting Digital Business

Published: Jul 10, 2015

Anyone who understands the principles of Enterprise Engagement will enjoy "Disrupting Digital Business" by R. Ray Wang, published by Harvard Business Review Press. Wang, a veteran technology analyst running two of his own consulting firms (currently Constellation Research, and before that Altimeter) and with past positions at Forrester, Oracle, Ernst & Young and Deloitte, believes that... [ read more ]

The Loyalty Leap: Turning Customer Information into Customer Intimacy

Published: Jul 9, 2015

With over 20 years of experience running large loyalty programs, Bryan Pearson, President of LoyaltyOne, is a good person to query about the state of the industry. Pearson is the author of the best-selling book, The Loyalty Leap: Turning Customer Information into Customer Intimacy, as well as The Loyalty Leap for B2B. He explains that... [ read more ]

MAGIC: Five Keys to Unlock the Power of Employee Engagement

Published: Jul 7, 2015

Employees and leaders intuitively know that when we find a place where we can throw our hearts, spirits, minds, and hands into our work, we are happier, healthier, and produce better results. Yet, most struggle to understand exactly why we engage in ... [ read more ]

FUN! The Missing Driver of Employee Engagement and Recruiting

Published: Jun 15, 2015

One of the central messages thatís consistently missing from most companiesí efforts to build world-class engagement and attract fantastic new talent is a simple three-letter word: Fun. This woeful absence and missed opportunity is beginning to get noticed... [ read more ]

Global Agency Founder to Help Companies "Build Corporate Soul"

Published: Feb 27, 2022

Ralf Specht, founding partner of Spark44, an international ad agency he helped grow into a $100 million plus company with 1,200 employees, now turns his attention to promote "a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose."... [ read more ]

Strategic Communications - How to Use Intelligent Content to Enhance Lead Generation and Sales Closing Ratios

Published: Sep 13, 2021

Social media, blogs, and e-newsletter technology enable almost any organization to become its own media company to generate leads, enhance thought leadership, build relationships and enhance sales ratios. Very few in business implement strategic integrated communications programs, often because they lack the people with the journalistic and other content creation skills needed for effective content marketing or they fail to integrate the communications programs into their sales and support process. ... [ read more ]



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