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McBassi & Company, EEA Develop Engagement-Based Stock Index

Published: Sep 10, 2012

Costco, FedEx, Time Warner, Google and others earn top grades in ‘Good Company Index’ The Enterprise Engagement Alliance Good Company Stock Index has been created to draw attention to the compelling connection between an organization’s relationships with customers, employees and communities and its subsequent performance in the stock market. The EEA Good Company Stock Index (GCSI) uses the Good Company Index™ developed by human resource analytics leader McBassi & Company to track organizations based on their business practices as sellers, employers and stewards of communities and the planet. Firms making the inaugural Good Company Index list include Agilent Technologies, Apple, American Express, Biogen Idec, Campbell Soup, Costco, FedEx, Ford Motor, Gap, Google, Intel, Johnson & Johnson, Procter & Gamble, Time Warner and Whole Foods. Low-scoring companies include Bank of New York Mellon Corp., Dollar General, GameStop; Oracle, Sears Holdings, Tyson Foods and United States Steel (see full lists below). ... [ read more ]

IRF Announces Business Education Series for 2013

Published: Sep 6, 2012

The Incentive Research Foundation has announced the creation of a professional development series for progressive practitioners of incentive and recognition programs and the providers whose advice and counsel support their thinking. The program, “Building Better Business Results through Incentives and Recognition,” will be introduced at the 2013 Rewards & Recognition Expo held in conjunction with the Recognition Professionals International Annual Conference, April 28-30, 2013 at the Hilton Riverside in New Orleans, and continue through the spring and summer of 2013. The educational series will provide five hours of education in five of the critical areas of incentive and recognition program development and execution: Business case development Communications planning and execution Award funding and selection Technology and diagnostics Overlaps with other strategic agendas within the organization (operations, marketing, etc.) Speakers will include IRF President Melissa Van Dyke, Chief Research Officer Rodger Stotz and Mike Ryan, SVP of Madison Performance Group. For more information, go to http://theirf.org/Education.6084727.html... [ read more ]

Don't Miss This Important Webinar on Social Recognition!

Published: Aug 13, 2012

The Enterprise Engagement Institute and Marcus Evans offer you this opportunity to be at the forefront of the emerging trend of ‘Social Recognition.’ This free webinar will address the most important issues surrounding Social Recognition, which uses software and communications to enable people to recognize one another and build relationships across the organization. Topics include: • Defining Social Recognition • Key tools/technologies of Social Recognition • Key issues your SR program must address • What can be done to make Social Recognition meaningful and engaging? • What sorts of management and controls are required? • How can Social Recognition be tapped to foster collaboration and innovation? • How can its impact be measured? ... [ read more ]

Take Your Engagement Pulse at Mostengagedemployee.com

Published: Jul 23, 2012

Anyone can track their own individual engagement at any time and compare it with those of others using the Personal Engagement Meter at www.mostengagedemployee.com Just go to mostengagedemployee.com, click on the box on the upper right that says ‘The Personal Engagement Meter’ and follow the simple steps. It takes just a few minutes, it’s completely anonymous, and you’ll see how you stack up against more than 2,000 people who have already taken the survey. Organizations can also anonymously benchmark their engagement practices against those of other companies using the Enterprise Engagement Benchmark Indicator at: www.eewidget.com/eebenchmark/ Mostengagedemployee.com is a website and contest seeking to recognize America’s Most Engaged Employees. It is produced by the Enterprise Engagement Alliance at www.enterpriseengagement.org ... [ read more ]

Rewards Without Relationships Won’t Work

Published: Jun 27, 2012

By themselves, reward programs rarely create the full emotional attachment that brings true customer engagement. Allegiance Loyalty & Engagement Expert Kyle LaMalfa notes that engagement is built over time and comes from creating mutually beneficial relationships with customers. One of the keys to creating relationships is providing customers with direct access to company decision makers through a feedback management system that demonstrates that the company cares about them and is indeed listening. ... [ read more ]

Linkage Leads to Peak Performance

Published: Jun 27, 2012

A recent TNS Global Panel Study reveals that integrating employee, brand, and customer engagement is strongly connected to high performance. Research from across 23 countries has established four key insights that aim to increase the brand promise to customers and enable the growth of high performing companies: 1. Develop better relationships with employees 2. Focus on the customer experience 3. Be committed to delivering the brand promise to customers 4. Serve as a brand ambassador, and actively promote the company to others. The gaps between “top company” and “well below average” are substantial. This supports the belief that the brand promise has to be experienced by employees so they can live it with the company’s customers. High performing companies are breaking down the silos between customer and employee engagement and branding, and viewing them as multiple expressions of the core of who they are. Go to http://tnsemployeeinsights.com/ for more information.... [ read more ]

New EEA Primer and Engagement Supplier Directory Published

Published: Jun 27, 2012

A new Enterprise Engagement Primer on the emerging field of Enterprise Engagement has been published, along with a directory of various types of engagement service providers supporting the curriculum development efforts of the Enterprise Engagement Alliance. The primer, featured on the home page Resources box on the EnterpriseEngagement.org portal, provides a concise overview of the field; it’s economics; and critical steps, as well as free resources available on the field at EnterpriseEngagement.org. It’s designed as a Quick Start guide for anyone charged with developing an engagement strategy seeking both access to a formal framework and suppliers that can help them get started. This Primer is distributed online at the EnterpriseEngagement.org portal and to attendees at Marcus Evans engagement education programs. ... [ read more ]

BYU Professor Gary Rhoads Joins Enterprise Engagement Alliance as Academic Advisor

Published: Jun 20, 2012

The Enterprise Engagement Alliance has announced that Gary Rhoads, currently the Stephen M. Covey Professor of Marketing and Associate Director of the Entrepreneurship Center at Brigham Young University, will join the EEA curriculum group as Academic Advisor, effective immediately. Professor Rhoads will advise the EEA on its curriculum development on Enterprise Engagement for businesses, as well as the creation of an education program for students at various levels. “I believe that the field of engagement is entering an exciting stage of development,” says Rhoades. “Engagement may be to the 21st century what advertising was in the last century in terms of impact on business. I’m eager to contribute to the formalization of the framework and best practices being developed by the Enterprise Engagement Alliance, and to help bring this to the widest possible audience of businesses and students.”... [ read more ]

Marcu Evans 8th Edition Talent Management & Leadership Development - August 7-8, 2012 - Chicago, IL (Event Concluded)

Published: May 15, 2012

Hear from 15+ expert practitioners on strategies and best practices in incorporating an enterprise wide approach to talent management and leadership development programs to maintain competitive in a changing global market. Attending this conference will enable you to: - Combine the talent value chain with business and workforce planning strategies to deliver a sound talent management and leadership practice - Ensure a fully integrated talent management practice to establish consistency across the employee lifecycle - Create and implement a multifaceted leadership development strategy that contributes to overcoming succession hiccups - Apply proven talent management and succession plan forecasting methodologies to develop a balanced approach to engaging, retaining and developing HIPO employees - Design a talent analytics practice that links fluctuations in key business drivers to talent management and succession planning forecasts ... [ read more ]

Marcus Evans 2nd Annual Strategic Talent Management & Leadership Development Canada Conference - July 17-18, 2012 - Toronto, Canada (Event Concluded)

Published: May 11, 2012

Hear from your peers first hand as they outline their strategies and frameworks they are currently employing to overcome talent management challenges in 2012. Attending this premiere event will enable you to: 1. Align the talent value chain to the core vision 2. Learn proven strategies that create a balanced approach to engaging, retaining and developing HIPO talent 3. Design affective talent management tools and processes 4. Prepare and launch global talent 5. Engage senior leaders to HIPO talent 6. Employ workforce planning for growth and success ... [ read more ]

Marcus Evans LOYALTY Canada 2012 - July 25-26, 2012 - Toronto, Canada (Event Concluded)

Published: May 8, 2012

This Loyalty Canada 2012 Conference will give customer loyalty marketers a deeper look into the key issues affecting the creation and implementation of effective loyalty strategies to achieve an ever-growing, profitable, and engaged customer base. Hear from: Canadian Tire, HSBC Canada, Capital One, Scotia Bank, Sobeys, Xbox Canada, JPMorgan Chase, TD Bank Group, PayPal Canada, Suncor Energy, Hudson’s Bay Company, Staples Advantage Canada, Virgin Mobile Canada and More! This is a highly intensive, content-driven event that includes workshops, case studies and panel discussions over two days. This is not a trade show; this event is targeted at a focused group of senior level executives and key decision makers to maintain an intimate atmosphere for the delegates and speakers. In short, this is a peer-to-peer driven conference.... [ read more ]

Marcus Evans 8th Edition Customer Experience Conference - July 17-18, 2012 - Chicago, IL (Event Concluded)

Published: Mar 30, 2012

By attending this event, industry leaders will build upon their existing foundations to keep ahead of the changes in customer stated and unstated needs. Learn to incorporate a caring service orientated approach to engage and retain customers. Hear from speakers from Yahoo!, Microsoft, Hilton Worldwide, Avaya, Deluxe Corporation, Comcast Corporation, American General Life Companies, SimplexGrinnell and many more on leveraging internal and external branding expertise to create a human touch across the customer journey. ... [ read more ]

EEA Curriculum Offered at Marcus Evans Chicago Conference

Published: Mar 21, 2012

The Enterprise Engagement Alliance curriculum will be presented in conjunction with the upcoming Marcus Evans Customer Experience Conference, July 17-18 in Chicago. The EEA seminar date is July 16. Registration opens soon. Speakers will include executives from Yahoo!, Microsoft, Level Three Communications, Hilton Worldwide, Marriott International, Avaya, American General Life Companies, Deluxe Corporation SimplexGrinnell, and Comcast Corporation. Information about the event can be found at http://linkd.in/zzBBOJ... [ read more ]

Marcus Evans Strategic Recruiting for Technology & Computer Science Talent - April 19-20, 2012 - San Jose, CA (Event Concluded)

Published: Feb 27, 2012

By attending this event, industry leaders will share best practices, strategies and tools necessary to understand and utilize innovative recruiting strategies to enhance an organizations ability to deliver sound recruiting practices. Hear from speakers from Microsoft, Hewlett-Packard, Rockwell Automation, and many more at this two-day premiere event! Contact Lisa at Lisaeg@marcusevansch.com today and mention “EEA” to receive a $200 discount! ... [ read more ]

Former AstraZeneca Exec Helps Launch Engagement Consulting and Training Service

Published: Feb 9, 2012

Melanie Lewis has joined the Enterprise Engagement Alliance as Senior Consultant to help implement a new Consulting and Training service on the emerging field of Enterprise Engagement. Lewis most recently served as Director, Commercial Engagement at AstraZeneca, capping a 27-year career there that began in human resources and culminated with pioneering work in the area of Enterprise Engagement. In her last decade at AstraZeneca, she has been involved in cutting-edge work with consultant and author Curt Coffman on connecting customer and employee engagement that won the company the EEA’s first Enterprise Engagement Award.... [ read more ]

3rd Internal Branding & Employee Engagement Canada Conference - May 1-2, 2012 - Toronto, Canada (Event Concluded)

Published: Jan 26, 2012

By attending this event, industry leaders will share best practices, strategies and tools on increasing employee connection and awareness, leveraging new communications and establishing the management culture in every layer of the organization. Hear from speakers from TB Bank, Mastercard, Boeing, Mayo Clinic, Hain Celestial, VON and many more at this two-day premiere event! Contact Michele at Michelew@marcusevansch.com today and mention “EEA” to receive a $200 discount! ... [ read more ]

Case Study Examines Rapid Improvement in Engagement

Published: Jan 17, 2012

Average levels of employee engagement weren’t good enough for Stryker, as one New Jersey plant discovered. The Gallup Management Journal recently published an extensive case study looking at how a fast-moving manager changed the plant’s culture in less than a year, improving engagement levels from 48% to 57%. Stryker believes that ... [ read more ]

Older Workers Are Most Engaged

Published: Jan 17, 2012

A new research study by the Sloan Center on Aging & Work at Boston College examines work experiences of employees, finding that those 40 years old and older are the most engaged and demonstrate the highest level of organizational commitment, and that those 50 years old and older are the most satisfied with their jobs. Employees between the ages of 30 and 39 evidenced ... [ read more ]

Survey Examines the Engagement/Performance Equation

Published: Jan 17, 2012

Employee engagement and employee performance management truly go hand in hand. The goal for both is to create alignment between the needs, desires, skills and activities of individuals and what the business requires to achieve results. But in today's intense business environment, what managers and employees need to achieve this balance can be difficult to discern. ... [ read more ]



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