Is Engagement a Behavior or an Outcome?
Paul Hebert, VP of Solution Design at Symbolist and Social Media Editor for the EEA, recently blogged about a CVS study that highlights the results of experiments the company conducted to see what worked best to get people to quit smoking. The study showed greater behavior change when the subject was “penalized” by forfeiting money in addition to earning awards vs. simply earning a reward. Hebert notes that the net-net here is:... [ read more ]











