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EEA Demo Shows How People Value Impact Calculator Measures the Impact of HR, Marketing, and Other Engagement Efforts

Published: Jan 9, 2024

The Enterprise Engagement Alliance has teamed up with TM Evolution, a compensation and work life people analytics company, to create a practical way for almost any size organization to analyze the impact of investments in all stakeholders consistent with the new European Union Corporate Sustainability Directive. Click here to view the demo or scroll down ... [ read more ]

Insight: How Corporate Communications Firms Unleashed the Anti-ESG Firestorm

Published: Nov 15, 2023

A look at the history of the anti-ESG (environmental, social, governance) firestorm suggests a lot of it was the legitimate response to corporate greenwashing encouraged by corporate communications firms that failed to anticipate the backlash and the inevitable rabbit hole that opened after CEOs started speaking out on politics, social, and religious issues. Here’s an overview of what happened and how the damage is getting repaired.... [ read more ]

EEA and Appreciation at Work Collaborate on Purpose Leadership, Stakeholder Management Training

Published: Nov 20, 2024

The first independent educational organization to support the practical implementation of purpose leadership and stakeholder management principles is joining forces with the Appreciation at Work culture enhancement platform to provide any size or type of organization, advisory and consulting firm a complete tool kit for enhancing organizational performance and experiences through people. ... [ read more ]

Television Actors, Olympic Gold Winner, and Environmental Activist Headline Upcoming Meaningful Meetings Shows

Published: Nov 4, 2024

Consistent with its effort to promote more purpose-driven interactive meeting and incentive travel experiences, the Enterprise Engagement Alliance RRN media platform profiles successful or otherwise noteworthy people from all walks of life on what they have learned from their professional and/or personal journeys and how they share their insights at events to help make them more purposeful, interactive, meaningful, sustainable, and measurable. ... [ read more ]

How to Create a Culture of Cost Savings and Cost Consciousness

Published: Oct 29, 2024

Many CEOs and CFOs have a sense that the organization can enhance cash flow and cut costs, even to the point of hiring costly advisory firms to find solutions. In fact, the best way to enhance cash flow and a cost-efficient culture is to actively involve not only your employees, but customers, distribution and supply chain partners. ... [ read more ]

What Politicians Do Better Than Business: Marketing

Published: Sep 30, 2024

Whatever one might say about the effectiveness of political governance in the US today, marketers have a lot to learn about the way politicians do marketing. You don't see politicians jumping on the latest bright shiny objects in marketing such as AI: they are succeeding by doing it the old-fashioned way: identifying and building relationships with the people most likely to vote. ... [ read more ]

Another Great Reason for Organizations to Steer Clear of Political Donations

Published: Sep 30, 2024

How does it help shareholders for organizations to make political contributions destined to annoy a large swath of stakeholders and shareholders? Ironically, shareholder capitalists have a long tradition of contributing to politicians whose interests are not necessarily aligned with those of many shareholders and stakeholders. ... [ read more ]



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